18 January 2011

Strategic Placements

There is an art to strategic placements in business these days. It can be as simple as a window display of ribbons at a craft store to the actual high finance issues in product shelf placement in supermarkets. The coveted eye level position on the shelf can bring in some hefty revenue for the store, depending on the store's overall turns. Big players such as Safewway and Walmart can command higher fees as opposed to Sams Market because they'll turn a lot more product at the big stores than Sams Market will. People even get directed while making cosmetic and health care decisions with on-line stores. How many people have been directed to another area with attention getter's such as 'click here for savings' or 'click here for acne scar removal' or even 'click here for a great rate on a home loan'. They're everywhere! I think they work best on those who aren't as computer savvy and get easily confused by thinking the internet wouldn't deceive them. Shoppers need to be aware that there are ulterior motives in marketing like a dog has fleas, there are lots of them. The best rule is to know what you want and find out about what it should honestly cost then look for it with free shipping!

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